How The Baby Einstein Company Was Conceived

The Baby Einstein Company is a world leader in developmental media and products for babies and toddlers. Babies are exposed to the world around them by using real-world objects, music, art, language, science, poetry and nature in playful, enriching ways.

Albert Einstein said, “I have no special talents. I am only passionately curious.” At Baby Einstein, we know that babies are passionately curious, too. So every moment of every day in these early years is an opportunity for discovery. This simple principle is the foundation for all of our products.

What Parents—and Babies—Have to Say About Baby Einstein

In its early years, the Baby Einstein Company grew quickly through word of mouth. Parents were eager to share the news of how our videos had truly helped their babies appreciate art, music, and nature. Of course, we want to expose your baby to explore and play in a variety of different ways, so if you enjoy our videos, we’re sure you’ll love our CDs, Discovery Cards, books, toys and gear, too!